Anyone who thinks that any old website will do when it comes to business and in particular online marketing, is a fool. General perception is that people buy people and not the products themselves. The average folk is just looking for something to believe in and if you provide that dream or vision of freedom, then prepare to make sales on whatever you are selling.
Take all aspects of your website seriously and try to convey yourself in as few words, pictures, applications or links as possible. Even the colour scheme of your site is important and can convey a message, for instance I would not make my opt-in box red. We are all aware that the colour red represents stop, warning, danger and using this colour might create subconscious hesitance in your potential lead. Your photo will also play a big part in the appeal to your future leads. If your photo is shot on an average camera with somewhat bad lighting, then it is fair to presume that you are an average leader or business opportunity. Top leaders and businesses will get professional pictures taken, because it will make them and their message appear more appealing. If you are wise enough to know to dress up nicely before taking a photo of yourself, then you should be wise enough to know the importance of taken a good shot with soft lighting and in a good environment. Most professional shoots will last a few hours and hundreds of photos will be taken, yet after all that there is usually only one or two great shots.
When choosing a other photos for your site, pick pictures that are not only of you, but also of you with friends and family in as many exciting locations or even just beautiful landscape shots that in some way evoke emotion from the people viewing it. You want them to buy into you realness as a person and also your lifestyle that you are selling.
I find that links to your other social media sites, story pages, etc. are important in giving the viewer, not only the opportunity to meet you in an almost 3 dimensional space but also the ability to know you on a more personal note. They might read that you love sport on your biography page and again see photos of you at a big game and relate to your passion more earnestly. Maybe they see that you share friends on Facebook or love the same band which they have playing on there Myspace profile. Whatever the connection, it'll only come through your interactive links.
Allow your website to communicate your essence, at the same time keeping it simple. That might sound like a contradiction, however the goal is to through as much as you can into the mix and once your got it all, then begin striping it back until you are left with the best of you. Clean and Slick.
First impressions do last, so make it a good one!
Ambitious and determined, I am a successful songwriter from South Africa. I have released three albums which have produced several number one hits. However music is not my only passion, marketing is also a love of mine and watching my passive/residual income grow like a young child, is simply satisfying.
Business is about being bold, so when I was finally ready to work easy, on my terms and enjoy the lifestyle I always wanted and deserved, I simple stepped out. My life will never be the same again!
http://toponlinebusiness.us
This is an online marketing link, if you are a fan of my music then this link may not serve you.
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